The term MICE in context to travel has gained prevalence over the years in the industry. The acronym MICE, stands for Meetings, Incentives, Conferences and Exhibitions.

The players in the MICE field include corporate meeting planners; meetings and convention departments of hotels; conference centers or cruise ships; food and beverage managers; logistics firms; private tour operators and transfer companies; incentive houses; professional trade organizations; tourism boards, tourism trade associations and travel-selling professionals.

Due to the varying amounts of workload that needs to go into preparation of such events. MICE promoters are affiliated with large corporate agencies. Quite often, destinations promote their location as MICE locations for MICE events through forms of travel fairs and conventions across the globe.

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